AI Insights · Timothy · June 2024
Q2 2024 Film & Television App Trends in the US: Sensor Tower Insights
Sensor Tower's analysis reveals the latest performance trends for the top five Film & Television apps in the US during the second quarter of 2024. The report showcases download, revenue, and active user metrics.
In the second quarter of 2024, the Film & Television app category has seen varied performance across the board. Here's a look at the trends for the top five apps in the US market, as per data from Sensor Tower.
Disney+ experienced a steady increase in revenue with a peak of $104K in the last week of June. Downloads showed a mid-quarter dip to 6K before rebounding to almost 10K, and weekly active users fluctuated, ending slightly lower at 270K.
HBO Max: Stream TV & Movies saw its revenue drop to zero early in May, maintaining that level for the rest of the quarter. Downloads and active users followed a downward trend, with downloads ceasing by the end of June and active users dropping to 20K.
Amazon Prime Video showed a generally stable revenue, peaking at $16K. Downloads peaked at 10K in the last week of June, while weekly active users saw a slight increase, finishing the quarter at 81K.
Globoplay: Novelas, séries e + had a consistent revenue performance, hovering around $12K to $14K. Downloads remained low, with a peak of 2K, and active users saw a mid-quarter peak at 64K before declining to 54K.
Max: Stream HBO, TV, & Movies, the newest entrant, saw an impressive surge in revenue from $110 to $31K. Downloads also saw a significant increase, starting at 5K and peaking at 58K, while active users showed robust growth, ending at 132K.
For more insights and in-depth analysis, Sensor Tower provides detailed app performance metrics and market trends.
